Week 10 Post 2

Something else that interested me in chapter 16 was some of the statistics and facts about the anti drug curriculum and advertisements used to prevent adolescence from using drugs.  The commercial in which eggs were broken into a frying pan and says "this is your brain on drugs" increased drug use rather than decreased drug use.  Anti smoking commercials increase cigarette use rather than decrease.  I found this interesting because companies spend millions of dollars to produce these prevention of drug use videos and they are not working as drug companies thought they would.  On the other hand, ad campaigns in Florida and California have cut adolescent smoking in half.  These ad campaigns were more successful because they appealed to the age group, which had an impact on adolescence.  I found it interesting that certain advertisements decrease drug use while other advertisements increased drug use.  I think the reason that there was an increase in drug use after the anti drug commercial was because it was so fake and unrealistic that adolescents made a joke out of it and didn't take in the real message.  Advertisement companies, like the successful ones in Florida and California, need to do a better job at targeting their campaigns towards adolescents.